what’s coming and we can expect from now

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WhatsApp redoubles its commitment to the professional client and targets smaller businesses, key in a business fabric such as the Spanish one. The CEO of Meta, Mark Zuckerberg, has advanced that its cloud-based API will be available to any company globally so that it can benefit from its services, which opens the door to startups, developers and SMEs.

The messaging app has already had a service designed for the Business Communication, WhatsApp Business, and a business platform that —among other things— allows the generation of an automatic response system, bots, to facilitate contact between businesses and their customers. Another function is alert messages or reminders.

The problem? That in practice the WhatsApp Business API was not accessible to all companies. The platform was only available to businesses with a large or medium size. That will change now, or at least that is what Zuckerberg slipped.

From months to minutes

Meta ensures that access time for small businesses will pass from “months to minutes”.

“There are already more than a billion users connecting with a business account through our messaging services every week. They look for help, they find products and services, they buy anything. And today I am pleased to announce that we are opening WhatsApp to any business of any size around the world with the WhatsApp Cloud API.” Zuckerberg noted. The new cloud-based API also offers free hosting services.

In practice, the API will allow companies facilitate contact with your customersstandardize responses, generate templates or derive queries when necessary, among other functions.

API: what is it and what is it for

The company has seized the same event to also announce the recurring notifications tool for businesses, which seeks to make it easier for companies to offer promotions or other types of notices to customers with whom they have already contacted before.

WhatsApp redoubles its commitment to the professional client and targets smaller businesses, key in a business fabric such as the…

WhatsApp redoubles its commitment to the professional client and targets smaller businesses, key in a business fabric such as the…

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