What the Netflix app code suggests about the platform’s future ad-supported plan

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We have known since April that Netflix is ​​working on offering a cheaper plan with ads. A plan that yes, will cost less, but that will involve certain sacrifices. For one thing, not all content will be available on this plan. Secondly, there are clues in the app code which suggest that you will also not be able to download the content to view it offline.

So he has made it known Steve MoseriOS developer, who claims to have found a series of lines in the Netflix app that read as follows: “Downloads available on all plans except Netflix with AdsIn a nutshell, and if all goes as it seems, Netflix’s ad-supported plan will have ads, less content, and won’t allow you to download movies and series.

From Xataka we have contacted Netflix to find out its position and a spokesperson for the company has said the following: “We are still in the early stages of deciding how to launch a lower-priced, ad-supported option, but the company has made no decision on that. So this is just speculation at this point.”

A not so surprising surprise

That this warning was found in the code of the Netflix app is curious, but not surprising. In July 2022 (just a few weeks ago), Netflix conducted a survey to its users for ask them how much they would be willing to pay in exchange for seeing / stop seeing advertising.

In that survey, Netflix gave the options in the table below and, back then, the survey suggested that plans with ads would not allow downloading the content. It was a tentative survey, surely to know the opinion of the market, but it already hinted that the downloads would not be available.

SCHEDULE 1

plan 2

PLAN 3

SCHEDULE 4

PRICE

€1.99

€7.99

€1.99

€12.99

VIDEO QUALITY

480p

1080p

1080p

480p

SIMULTANEOUS STREAMING

1

4

two

two

DOWNLOADS

Yes

Nope

Yes

Nope

ADVERTISEMENTS

Nope

Yes

Yes

Nope

SCHEDULE 1

plan 2

PLAN 3

SCHEDULE 4

PRICE

€22.49

€5.99

€17.99

€3.99

VIDEO QUALITY

4K+HDR

4K+HDR

1080p

4K+HDR

SIMULTANEOUS STREAMING

4

4

1

1

DOWNLOADS

Yes

Nope

Yes

Nope

ADVERTISEMENTS

Nope

Yes

Yes

Nope

Netflix is ​​now the weak link in streaming.  The future solution will surely go through the announcements

On the other hand, Moser has found lines of code that suggest the app will somehow guide the user to configure ad experience. These lines say the following:

“Now, let’s set up your ad experience.”

“We just need a few details to make sure you get the most relevant ads on Netflix. It’ll be real quick, we promise!”

We’ll have to wait to see firsthand what Netflix’s ad-supported plan is like, what resolutions it supports, how many devices, and what content is (and isn’t) available. What we do know is that Netflix partnered with Microsoft as a global ad sales and technology partner.

Via | The Tape Drive

We have known since April that Netflix is ​​working on offering a cheaper plan with ads. A plan that yes,…

We have known since April that Netflix is ​​working on offering a cheaper plan with ads. A plan that yes,…

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