we no longer want compact mobiles

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Manzana says goodbye to the iPhone mini. Yesterday he presented – along with a few other things – the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max, but from iPhone 14 mini, nothing. The little one of the family said goodbye, and it seems difficult to think that this goodbye is not permanent.

The decision seems logical. According to the data that was available, the iPhone 12 mini little was sold and the iPhone 13 mini sold even less. Compact mobiles may generate sympathy, but people do not buy them because the reality is overwhelming: people want big screens.

One thing is what we like and another is what we want (and buy)

In recent years, the iPhone mini had become absolute references for lovers of compact mobiles. Apple defended that segment with smartphones that offered exceptional performance despite the fact that the dimensions were very contained.

Hardly anyone on Android did the same. The most compact mobiles used to be second division devicesand only in recent times have truly competent proposals begun to appear that were at 6 inches or even below that limit, as is the case with the recent and very interesting Asus Zenfone 9.

But the market rules, and it does so especially for Apple, which, like many other companies, is merciless with money. If a product or service doesn’t catch on, it exterminates it. The iPhone 13 mini was still great, but it was by far the least-selling model in the entire 2021 lineup.

Taking into account that the iPhone 12 mini had not been a success either, Apple’s decision seems more than justified. The company had resisted accepting a reality that has been hitting us for years. The one that the large diagonals are preferred by users.

Remembering the iPhone 6 and the jump to the “big” screens

In fact the company took longer than expected in making the leap to those diagonals in the past. All Android manufacturers had made the leap to models between five and six inches when Apple was still defending the four inches of the iPhone 5.

Screenshot 2022 09 08 At 9 26 45

iPhone sales until 2018: in 2015 sales skyrocketed and the reason was one and only one: the arrival of the iPhone 6/Plus and its larger screens. Source: Statistics.

When the iPhone 6 (4.7″) and iPhone 6 Plus (5.5″) were launched in 2014, sales skyrocketed spectacularly: in Cupertino they finally gave users what they demanded: bigger screens.

That now seems again the decisive argument for the goodbye to the iPhone mini. Apple seems to have recognized its slip and not only hasn’t he eliminated that compact model of the equation: it has been replaced by the iPhone 14 Plus, whose commitment is precisely to offer a larger diagonal and also a larger battery.

It remains to be seen how sales behave after this decision: prices, higher than ever, do not help in a context in which our salaries are no longer enough. What seems difficult is that we see a new iPhone miniAnd that, dear readers, is a pity.

Image | Jeremy Bezanger

Manzana says goodbye to the iPhone mini. Yesterday he presented – along with a few other things – the iPhone…

Manzana says goodbye to the iPhone mini. Yesterday he presented – along with a few other things – the iPhone…

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