there is a new mecca and no one wants to be left out

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The Sony’s flirtations with mobility they have come to fruition. A year ago, the Japanese technology company showed us the Sony Vision-S, a prototype electric car that was already being tested. In the month of January of this same year, the Vision-S02 was shown, an electric SUV to act as the older brother of the previous one.


Now, two months after Sony announced that it was in the process of launching a mobility brand, we already know that there will be a Japanese alliance. Sony and Honda join forces to launch new electric models. The objective is to implement some of Sony’s innovations for the development of mobility services and take advantage of Honda’s manufacturing capacity to carry out the new vehicles.

From the Financial Times point out that this alliance will lead to a new signature later this year and that the launch of the first electric model born from this collaboration will not be seen until 2025.

The electric car: Mecca

There is a new Mecca in the technology sector and that is the electric car. The exponential growth experienced by the weight of software in vehicles has caused technology companies to set their sights on this means of transport.

The landing of ADAS driving aids, which will be mandatory in all homologated vehicles from this month of May in Europe, the rise of connected services or the interest in achieving full autonomy in future cars has raised great interest in companies such as Sony, Xiaomi, Apple or Google, among others.

At first, most of the rumors have suggested that the technology companies would have their own electric vehicles, taking advantage of the simplicity of these engines compared to traditional combustion engines. In addition, the brand image would be associated with cleaner and more attractive mobility for its type of public.

However, producing cars is not easy. Dyson, for example, experienced it in his own flesh. In these cases, the simplest thing for brands is to offer the hardware and software that they already handle and that have gained weight in current and future vehicles.

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This is what the collaboration between Sony and Honda points to. The carmaker is forced to transition to electric cars if it wants to continue selling in Europe, and Sony is building a new semiconductor plant in Japan to increase its production of chips, a basic element to control the electronics of future models. Among other possible applications, in CNBC point out that the sensors that Sony makes for its mobile phones can be very useful for Honda.

These are movements similar to those already carried out by Volvo with Luminar (who also supply Toyota) for its Lidar sensors. The Swedes are also partnering with Nvidia for data handling that is applied during semi-autonomous driving systems.

Waymo is Google’s project for the autonomous car and it already operates in San Francisco using Jaguar i-Pace. Apple would be doing the same, according to Bloomberg and they also point to a entrance of those from Cupertino in the automobile sector it would be done with autonomous vehicles. Xiaomi, however, seems to be one of the few brands that aspires to produce its own vehicles, controlling all manufacturing processes itself.

The Sony’s flirtations with mobility they have come to fruition. A year ago, the Japanese technology company showed us the…

The Sony’s flirtations with mobility they have come to fruition. A year ago, the Japanese technology company showed us the…

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