the streaming giant is already looking for partners to offer them

  • 2

Netflix is ​​preparing to take a major turn in its business strategy. The streaming giant, hit by the biggest loss of subscribers in a decade and growing competition, admitted in April this year that it was working on cheap plans with ads. Now, it has confirmed that is in talks with different companies to materialize your ideas.

as collected The Wall Street JournalNetflix co-CEO Ted Sarandos revealed Thursday at a conference that he is looking for partners to help him break into the advertising market, so he can fit ads into his future business plan. In other words, the company is looking to rely on advertising specialists to enter a business where it has no experience.

Netflix could work with Google or Comcast

Recently the rumor had arisen of what netflix was considering partnering with Googleone of the most relevant players in the online advertising industry, as well as Magnite, the world’s largest advertising platform, and even FreeWheel, a company owned by Comcast, an American television and communications giant.

The truth is that these rumors have been confirmed. “We’re talking to all of them right now,” Sarandos said at a panel at the Cannes Lions International Festival of Creativity. The executive added that each of these companies has “different solutions”, so they will have to choose the right one to start developing their new strategy.

netflix 1

In this way, as we mentioned above, Netflix will be putting an important part of its future in the hands of other companies. However, Sarandos does not rule out that later they could change their minds and take control of the advertising area. For now seek support from experienced companies in the advertising sector to achieve “easy entry to the market”.

It should be noted that cheap plans with ads are nothing new. In the United States, this alternative is present on Hulu and HBO Max, and will soon also arrive on Disney +. At the moment, Netflix has not provided a roadmap for its new strategy, so we will have to wait to find out when its economic plan will arrive.

Netflix as a symptom: subscription fatigue levels up

What we do know is that there are several developments on the horizon. Netflix wants to prevent accounts from being shared with people who live outside the home, so it is working to end this practice. For its part, the company continues to work to offer original series, movies and documentaries, while putting one foot in the world of mobile video games with titles like ‘Lady’s Gambit’ and ‘La Casa de Papel’.

In Xataka | ‘Lady’s Gambit’, ‘La Casa de Papel’ and other Netflix series will also have their mobile video game

Netflix is ​​preparing to take a major turn in its business strategy. The streaming giant, hit by the biggest loss…

Netflix is ​​preparing to take a major turn in its business strategy. The streaming giant, hit by the biggest loss…

Leave a Reply

Your email address will not be published.