The price of graphics cards is skyrocketing. And yet NVIDIA sells every GeForce RTX 40 it makes

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During the last three years, players have been the victims of speculation that has taken the market by storm of the graphics hardware. With cryptocurrency mining out of action we could foresee that prices would fall and everything would return to normal. And it has not been like that. At least not at all.

The economic recession, inflation and the increase in the cost of energy, chemical products and equipment involved in the production of semiconductors are stressing the market in unison and contributing to increase the price of devices that incorporate highly integrated chips.

Graphics cards have not avoided this juncture. During the last weeks NVIDIA and AMD have presented their new proposals, and their prices put them out of reach of most users. We cannot ignore that all of them are high-end solutions, but even so, even if we consider inflation, one of these cards costs more in 2022 than a comparable solution four or five years ago.

Many enthusiasts are willing to pay the prices that brands ask us

Users have the right to express our disagreement with the price of the products in which we are interested, especially when we have witnessed that it has increased significantly in a relatively short period of time. Even so, the behavior of the graphics card market is currently not in line with the discomfort expressed by many gamers.

Apple is overly dependent on TSMC.  Now you know you have a problem because of the conflict between China and Taiwan

These statements by Colette Kress, NVIDIA’s CFO, illustrate what do we have on our hands:

Our new Ada Lovelace GPU architecture has had an exceptional launch. The first graphics card we’ve released with this microarchitecture, the GeForce RTX 4090, hit shelves in mid-October, and the demand has been tremendous. Also, feedback from the gaming community has been positive. We have sold out very quickly in many locations and are working hard to respond to this demand.

We don’t know exactly how many GeForce RTX 4090 and 4080 have been placed in NVIDIA stores and integrators like ASUS or Gigabyte, among others, but we can be sure that they have not been few. TSMC does not assign one of its most advanced lithographic nodes to a customer without a prior commitment to produce a minimum number of highly integrated chips. Nevertheless, we have a very revealing data: NVIDIA has so far sold over 100,000 GeForce RTX 4090.

A reasonable conclusion that we can come to is that there are many game enthusiasts willing to pay the prices that manufacturers ask us for. Otherwise there would not be this appetite to get the new, ambitious and not very affordable GeForce RTX 40 that are already in stores.

Let’s cross our fingers so that the mid-range proposals have much more moderate prices

We don’t have a crystal ball that allows us to anticipate how much the next generations of high-end graphics cards will cost us, but it seems unlikely that the current trend will reverse. Introductory prices may not drop, but there is still hope.

Let’s cross our fingers so that the mid-range proposals from both NVIDIA and AMD that will arrive in the coming months have much more moderate prices and their performance is up to par. In fact, it should be. The Ada Lovelace and RDNA 3 microarchitectures incorporate very exciting innovations, and perhaps these cards will be within the reach of many more gaming enthusiasts.

During the last three years, players have been the victims of speculation that has taken the market by storm of…

During the last three years, players have been the victims of speculation that has taken the market by storm of…

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