the new flagship of the Swedish brand breaks the molds of medium format

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In the world of digital photography it is difficult to stand out among so many models, especially in the high range. Hasselblad has once again bet on the medium format with the Hasselblad X2D 100C, with a huge 100 MP sensor, with features that competitors can only dream of. And finally it has a stabilized body that allows you to shoot such a large camera handheld.

Photography is increasingly dominated by mobile phones, with small sensors and artificial intelligence, far overcoming all the technical problems that their size limitations hold. If you want to make a difference, the solution is simple, increase the size of the sensor. And one of the giants of the medium format is precisely Hasselblad, as we saw in your factory. And hit the table with the new Hasselblad X2D 100C.

Hasselblad X2D 100C data sheet

Hasselblad makes professional cameras very easy to use, one of its main assets. The complicated thing, as always, is that we are good photographers. With this camera everything depends on us. The exposure, the point of focus and all the technical issues that mobile phones and artificial intelligence free us from. In a certain way, it is a return to the origins with the best of current technology.


Back-illuminated CMOS (BSI),


100 MP (11656 × 8742 pixels, pixel size 3.76 μm)

ISO sensitivity

ISO Auto, 64, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600

rate of fire

3.3fps with 14-bit color depth


Single-shot autofocus (AF-S) and manual focus (MF). Instant manual focus override. Autofocus by contrast and phase detection. Focus indicator: 100% zoom or Focus Peaking in MF. Up to 294 autofocus phase detection zones (PDAF – Phase Detection Autofocus).


OLED, 5.76 million pixels. Viewed area: 100%. Magnification: approx. 1.00x


3.6″ TFT, 24-bit color, 2.36 million pixels. Touch functionality: full. Tilt angle: 40°, 70°.


built-in camera body: 5-axis 7-step


1TB internal SSD hard drive. CFexpress Type B card slot (max. 512GB)


Li-ion battery (7.27 VDC/3400 mAh) rechargeable from the camera via USB-C port.


148.5 × 106 × 74.5mm

Weight (grams)

895g (camera body with battery); 790g (camera body only)

Price (euros)


Hasselblad X2D 100C, the most complete medium format camera of the moment

The great classics of chemical photography had a hard time getting into chemical photography. It seemed that they lost their identity, which is nothing more than the hymn to mechanics and technical perfection, added to the mythical aura that their brands give off.

Hasselblad X2D 100c

Leica and Hasselblad are a perfect example of a faltering beginning that has finally become a phoenix. In the Swedish company they found the way and popularity again with the X1D-50c and its excellent update, the X1D II 50C. And with the Hasselblad X2D 100C they lay the groundwork for what a medium format camera should be in the 21st century.

The secret is to offer exactly the same as a mirrorless cameramatching the size and technological features, but offering a larger sensor size, which allows greater quality thanks to a higher resolution, which in this case reaches 100 MP, which makes it one of the cameras with the most millions of story pixels.

Hasselblad X2d 100c

These technological features are, apart from the new backlit sensor, the body stabilized with a 5-axis system that allows shooting with up to 7 steps, an autofocus system with 294 phase detection zones (so far his Achilles heel); and a 1 TB SSD hard drive to save all the photos of a session.

Exposure triangle scheme: what it is and how it can help us take better photos

Hasselblad’s new flagship

In Xataka Foto we talked at the time about the two previous models of this Hasselblad range, the X1D-50c and the X1D II 50C (which we tried).

We came to the conclusion that we were looking at an excellent camera, only accessible to the most experienced photographers and with a calm style. We praise many things, but as negative points we highlighted the slowness and inaccuracy of the focus system and the impossibility of working with freehand guarantees.

Hasselblad X2D 100c

The new Hasselblad X2D 100C improves all the negative points of the previous model. To begin with, the autofocus system is similar to that of the most modern cameras, since it has a phase and contrast detection system that refines and improves the precision of the focus, although it only has 294 points, well below the 1053 of the OM System OM-1, for example.

It also incorporates a 5-axis stabilization system that allows you to shoot up to 7 points below normal. This makes it a perfect candidate to fire freehand without fear of shake, a problem that the previous model faced time and time again. So we can turn it into an expensive street photography camera.

Availability and price of the Hasselblad X2D 100C

Along with the new camera, Hasselblad has introduced the new XCD 2.5/38V, XCD 2.5/55V and XCD 2.5/90V lenses from the XCD series. They are characterized by being brighter and more compact than their predecessors, but with an improved focus motor, to help the new focus system of the Hasselblad X2D 100C.

Hasselblad Xcd 38v

Medium format camera lenses have a central shutter that allows flash sync at any speed, so they are the best for working in the studio. For example, mirrorless can only shoot, on average, at 1/250 at full power with a studio flash. With the medium format ones we can reach 1/4000 without any tricks.

Hasselblad Xcd 55v

These new targets switch from manual to auto focus by simply moving the focus ring, like some competitive models. If we get all three, we will have within our reach a wide angle, a normal lens and a short telephoto lens, which covers the needs of any photographer.

Hasselblad Xcd 90v

Again the problem may be the price, since the XCD 2.5/38V and the XCD 2.5/55V cost €4,199 and the XCD 2.5/90V reaches €4,799. The best news, for those who can afford this equipment, is that they are already available.

It is not a system for everyone, but it is a perfect equipment for studio and landscape photography. The difference will be noticeable in any setting, but will be apparent when the photographer makes large enlargements. And it also allows you to go back to the times when the photographer was responsible for each and every one of the steps that had to be taken to achieve perfection.

It is heavier, a little bigger, but with more features than the previous model. The only problem with it, in the eyes of many photographers, is the price. It costs 8,699 euros, which means that it is more expensive than the highest resolution mirrorless cameras on the market, such as the sony a1 (50.1 MP) or the Nikon Z9 (45.7 MP) that cost about 1,000 euros less.

In the world of digital photography it is difficult to stand out among so many models, especially in the high…

In the world of digital photography it is difficult to stand out among so many models, especially in the high…

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