the iPhone 13 monopolizes sales in this segment

  • 51

Apple hasn’t sold as many phones in the “premium” segment ($400 or more) since 2017, with the launch of the iPhone X. According to data from Counterpoint, Apple reaches 62% market share in high-end in the first quarter of 2022, a significant jump compared to the 57% share with which it already led last year.

No Android manufacturer sneaks into the top 3 devices premium. The iPhone 13 and its variants occupy the podiumand even the fourth position is occupied by the iPhone 12, a terminal that will soon be two years old.

Who buys expensive mobile, buys iPhone

Exhibit 1 Premium Smartphone Sales Volume Share 1024x492

The market for phones above 400 euros still falling. During the first quarter of 2022, it experienced a year-on-year decline of 8%. Despite this photo, the data shows the big winner in this segment of more expensive mobiles.

Apple led again in the first quarter of the year, going from a comfortable 57% market share to 62%. These figures have not been reached since the launch of the iPhone Xthis being Apple’s highest first-quarter share since then.

Exhibit 2 Premium Smartphone Share By Top Models 1024x598

The iPhone 13 is by far the best-selling mobile within this segment (23% market share), followed by the iPhone 13 Pro Max and the iPhone 13 Pro. The fourth best-selling model is the iPhone 12, with a 8% fee**. The only Android that sneaks into the top 5 it is the Samsung Galaxy S22 Ultra, with a modest 3% presence.

We approach the "peak smartphone": runaway growth in sales has its days numbered

According to Counterpoint data, foldable phones also continue to grow, with 184% year-on-year growth (from a very small and marginal sales base, yes), and with Samsung as the main winner in this territory.

It seems difficult for Android to gain share in the premium segment. Already in 2021, the only mobile that was among the five most popular mobiles of the year was the Galaxy A12so there was no high-end presence.

More information | CounterPoint

Apple hasn’t sold as many phones in the “premium” segment ($400 or more) since 2017, with the launch of the…

Apple hasn’t sold as many phones in the “premium” segment ($400 or more) since 2017, with the launch of the…

Leave a Reply

Your email address will not be published.