Someone is making $18,000 a month on Spotify without making music: welcome to the hits of "White noise"

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Anyone would think that one opens Spotify to put on his playlist with the music he likes the most. By doing so, the artist in question earns some money with each reproduction of one of her songs, but there are creators who are taking advantage of that opportunity not to publish music or a podcast, but white noise. And works.

what is white noise. It is a type of random signal that is characteristic for using signals at two different times that are not statistically correlated. The signal contains all the frequencies, and all of them show the same power, and it is like what happens with white light: in this case the light contains all the frequencies of the visible spectrum, but here the frequencies contained are of sound.

Where were you on June 6 at 1:07 p.m.. I was writing this article, but the question has a lot to do with white noise: it can be used to disorient a person before an interrogation and also as a sensory deprivation technique.

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Relaxing. The other characteristic of white noise —the most important for what concerns us here— is that if it is emitted at a low intensity, it can promote relaxation and sleep. To do this, the hearing threshold reaches its maximum speed and the most intense auditory stimuli cannot easily activate the cerebral cortex during sleep. That is the reason why some people fall asleep peacefully watching TV at a moderate volume.

An opportunity for “noisy” creators. Spotify programs dedicated to white noise emissions do not stop appearing on the platform. At the moment it is a more present trend among independent and anonymous creators, but the bargain may run out soon because it works.

$18,000 a month. Todd Moore left his job as a cybersecurity expert in 2009 to focus on his app, called White Noise. In 2019 he launched a podcast dedicated to these white noise broadcasts, and his creations are heard 50,000 times a day. He now has five employees and offers a subscription for those who want to listen to those broadcasts without advertising. He already has a monthly income of $18,375 a month.

He’s not the only one: Brandon Reed also created white noise using Anchor —a podcast production app acquired by Spotify—. She made it to make her young son fall asleep, but suddenly she posted it on Spotify and it became an unexpected and brutal success: her broadcasts are now listened to 100,000 times a day. “People are gobbling them up,” she explained. It seems that way, of course.

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The news

Someone is making $18,000 a month on Spotify without making music: welcome to “white noise” hits

was originally published in

Xataka

by Xavier Pastor.

Anyone would think that one opens Spotify to put on his playlist with the music he likes the most. By…

Anyone would think that one opens Spotify to put on his playlist with the music he likes the most. By…

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