Rumors point to a Pixel 7 that inherits the design of the Pixel 6. And that’s great news

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The arrival of the Pixel 6 last October may have been more relevant than it initially seemed: Google was not only starting the era of its own Google Tensor chips, but perhaps something more important.

They seem to indicate that leaks about the design of the Pixel 7, which supposedly it will inherit the design of the Pixel 6. That’s fantastic news, especially since it breaks with the erratic trajectory of Google’s smartphones.

Renewal cycles every two years

In October 2016 Google began a new and important stage in its commitment to mobile hardware: the first Google Pixel manufactured by HTC arrived. The following year, the search giant changed its manufacturing partner (this time LG) and designed with Pixel 2 and Pixel 2 XL that maintained the commitment to a single camera.

Year 2018. More of the same. Google decides to change partners and the Pixel 3 and Pixel 3 XL appeared, which were manufactured by Foxconn, like the iPhones, and maintained the design lines. Just that year the company decides to buy the part of HTC’s business dedicated to smartphones. That was supposed to be an important element of their mobile hardware strategy.

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the deal didn’t seem to have an immediate impactAt least not when we saw the launch of the Pixel 4 and Pixel 4 XL. There were certain novelties, of course: these mobiles boasted a renewed design and, finally, two cameras when one had been enough until then.

Suddenly, I change focus. With the Pixel 5 -which maintained the design of its predecessors- they decided that they preferred not to fight in the high range, but last year they returned to the fray with an ambitious Pixel 6 both on the outside and on the inside and that also integrated its own SoC, the Google Tensor.

Bringing order out of chaos

What do all those devices have in common? The name Pixel, of course, but above all something strange: although the design changes have been made every two years (except when it went from the Pixel to the Pixel 2), things have been somewhat different in its strategic development. Google has been changing allies and key decisions about product orientation.


Pixel designs are usually kept for two years, and it seems that will be the trend again with the Pixel 7.

There was no continuity or much coherence in many cases, but that seems to change with the Pixel 7, which according to rumors They will have practically the same design as the Pixel 6 and maintain focus and orientation.

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What we have seen in many other devices is also important because it seems to point to greater continuity in Google’s strategy with its smartphones. It is true that it is important to make it clear that each year’s model is somewhat different (and better) than the previous year’s, but Google’s track record was somewhat confusing here in the orientation of their mobiles.

That seems to be getting back on track with the Pixel 7, which theoretically will maintain the design and focus on improving the rest of the sections. the renderings generated from the leaked CAD files that Google has sent to the manufacturers of future cases have allowed these supposed designs to be revealed.

In these renders, larger holes can be seen for the camera sensors, which could undergo significant improvements. That would also be another noteworthy note, especially considering that Google has not stopped reusing the sensor Sony IMX362/3 in Pixel 2, 3, 4 and 5 although the latter added a second sensor (tele in 4, ultra wide angle in 5).

The improvement in cameras and the more than likely introduction of a supposed Google Tensor 2 is good news, especially when, as we say, the rest – including the orientation of the device – is maintained. Continuity and consistency have worked for other manufacturers: perhaps this is a sure sign that the Google Pixel have matured.

The arrival of the Pixel 6 last October may have been more relevant than it initially seemed: Google was not…

The arrival of the Pixel 6 last October may have been more relevant than it initially seemed: Google was not…

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