professional growth as a strategy to retain talent

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For many people, work is not only a means of obtaining money, it is also a way of fulfilling themselves. This implies that many employees value better companies that care about offering more professional development optionseither through training or by showing that it is possible to grow and move up within the organization.

For this reason, the labor relations expert Erica Keswin explains, in an article published in the Harvard Business Reviewthat ensuring the professional development of workers is one of the best strategies that a company can follow if it wants to retain talent in these times of Great Renunciation and war for the best workers, especially in sectors such as technology.

retain talent. The expert bases her argumentation on different reports. For example, she cites the 2022 Global LinkedIn Talent Trends, which shows that many employees believe that professional development is the main way to improve the company culture. or un study on recruitment prospects by The Execu|Search Group which states that 86% of those surveyed would change jobs if the new company offered them more opportunities for professional development.

In the current context, where companies in certain economic activities have problems retaining and attracting talent, Keswin believes that having a personal development strategy in the company can be a formula that is not only effective, but also cheap, to retain workers and offer something more than an increase of zeros in the payroll. Increases that, in addition, many companies cannot afford, especially SMEs.

It also improves productivity.But a good professional development policy not only increases the loyalty of the worker, it also makes him more productive and creative. A survey of the American company Best Buy, cited by Keswin, reveals that employees are 15% more committed if they have the opportunity to grow and train in the company.

another report, in this case from Deloittepoints out that companies with a strong culture of learning and professional growth are 56% more productive and are 92% more likely to develop innovative products and services.

According to Keswin, professional development policies keep the employee connected with the company, as it shows them that it cares about their personal fulfillment and as a worker, and at the same time feeds their spirit of improvement to try to climb positions within the organization. , an effort that generally translates into greater productivity.

Image | annie spratt

For many people, work is not only a means of obtaining money, it is also a way of fulfilling themselves.…

For many people, work is not only a means of obtaining money, it is also a way of fulfilling themselves.…

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