Physical buttons will eventually return to cars. Says who led design at Apple for years

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Cars are increasingly dominated by screens. From the old analog dashboards we have moved on to a trend where touch screens are protagonists.

For some, though, that’s a problem, and it might just be a fad. Jony Ive, who led the design of all Apple products for nearly two decades, has spoken on the subject, and believes that in cars buttons and touch controls will return.

Not everything should be screens

We have already talked in the past about how this enormous presence of touch screens is striking but also worrying. Among other things, because can cause distractions and accidents: Even Mazda decided to remove them in 2019 to avoid that problem.

The issue continues to be a matter of debate, and precisely about it spoke Sir Jonathan Ivewho participated at a round table along with Tim Cook and Laurene Powell Jobs (widow of Steve Jobs) recently.

Ive was the designer of the legendary iMac in 1998 and since then he has become an absolute benchmark at Apple: it was said that only Steve Jobs had more power than him. He left the company in 2019 and founded LoveFrom, and in that meeting he had the opportunity to talk about multi-touch screens.

“I think the interfaces they are fabuloussuch as multi-touch technology (which allows you to pinch and zoom on phone screens),” Ive explained, talking about the lights, and then focusing on the shadows of this technology.

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After that answer, Swisher tried to get some more information out of him and asked him what a car designed by him would look like, to which Ive replied “you know i can’t answer that“.

That has once again detonated rumors about Ive’s involvement in Apple’s famous Project Titan, the theoretical initiative that will see the firm offer its own autonomous electric car. It seems that Ive would go for a design that should “lean into weirdness”but the truth is that the relationship that Apple had continued to maintain with Ive on a professional level is over.

Be that as it may, Ive’s statements are relevant because of the weight that this designer has at all levels. His signature, LoveFrom, reached an agreement with Exor in 2021a company that has a majority stake in Ferrari: It may be that future cars of the firm will bear its stampand if so, it seems that at least in them the touch screens, if they exist, will share the scene with the physical buttons and controls.

Cars are increasingly dominated by screens. From the old analog dashboards we have moved on to a trend where touch…

Cars are increasingly dominated by screens. From the old analog dashboards we have moved on to a trend where touch…

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