Lidl has conquered Europe with its supermarkets. Now he wants to do it with his cloud service too

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Schwarz Group, the parent company of the Lidl and Kaufland supermarket chains, has decided to launch a “made in Europe” cloud service. The company has announced through a statement that its technology brand, Stackit, will start offering cloud and colocation services to external clients. The step is taken after accumulating nearly five years of experience with its own cloud platform, which it began to build in 2018 to advance the digital transformation of its companies.

“As a result, Stackit has continually expanded into an attractive business model for external clients“, argues the company, which launches its project emphasizing two great ideas. The first, which is based on its own experience in the group’s digitization process, which in addition to the Lidl and Kaufland chains, has under his umbrella to Schwarz Production, firm dedicated to food processing; and PreZerofocused on waste management.

The second idea on which he focuses his strategy is territorial. Schwarz, based in Germany, presents its service as a European alternative in a sector led by multinationals from the other side of the Atlantic, such as Microsoft, Google or Amazon. “The cloud market is dominated by non-European providers. With Stackit we now offer customers a superior European alternative,” explains Christian Müller, CEO of Black ITdigital branch of the group.

With European laws already for the SME market

That he emphasizes that territorial “plus” is far from casual. The multinational of German origin insists that, when configuring Stackit Cloud, it has given “great importance to the security and data protection“. “Our own data centers in Germany and Austria are fully subject to European law and the General Data Protection Regulation”, underline the group.

Schwarz’s announcement comes, in fact, just a few days after the authorities of the European Union and the United States have reached an agreement on the transfer of data between the two territories, an agreement that will probably allow American companies such as Google, Amazon or Meta, continue to manage information from European users on servers outside the EU.

It was a matter of time before the EU gave in: we are already closer to having our data transferred to the United States

Another key to Schward’s strategy is that, at least initially, will basically focus on SMEs. “In the beginning, we are focusing on solutions for small and medium-sized companies in all sectors, as well as emerging technology businesses,” says Müller, detailing that his team is already made up of more than 150 employees.

The move by the German multinational comes just a few months after acquire XM Cyber, Israeli cybersecurity company. Knowledge in protecting complex hybrid cloud networks is also an essential aspect of this strategic acquisition for Schwarz Group. the official statement of XM Cyber ​​announcing the operation.

Cover Image | Kristian Bjornard (Flickr)

Schwarz Group, the parent company of the Lidl and Kaufland supermarket chains, has decided to launch a “made in Europe”…

Schwarz Group, the parent company of the Lidl and Kaufland supermarket chains, has decided to launch a “made in Europe”…

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