John Deere has been determined to change agriculture through its tractors. And he is going to start with Parla

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If I raised my head, John Deere You’d be hard-pressed to recognize the company he founded in Illinois 185 years ago after devising a successful steel plow. In the middle of 2022, the firm has little of the family business that it was then and focusing on simple bars has already been left behind. So much so that although it is still largely dedicated to the design and marketing of implements farming, Deere is today a cutting-edge technology firm with a dream worthy of the most ambitious Big Tech: fill farms with autonomous tractors, artificial intelligence software, cameras and sensors.

The best example just left it right herein Spain.

the multinational has inaugurated in ParlaMadrid, a “unique” innovation hub on the continent focused on the Agro Tech sector: the John Deere Parla Innovation Center. in their own wordsit is its “first European innovation center specialized in high-value crops”.

To give it shape he has prepared 3,500 m2 at its facilities in Parlaa reference point at which, claims“all the agents that participate in the innovation process will have a place”, which includes everything from companies in the sector, to public and educational institutions or startups.

Mission: drive innovation

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“John Deere Parla Innovation Center aims to bring together entrepreneurial initiatives relevant to the agricultural sector and promote innovation, especially in high-value crops”, write down the company. What does it translate to? In focusing the center on five large fields: automation, connectivity, electrification, AI and integrated agricultural systems. All in line with the company’s objective, already recognized on multiple occasions, of making farm work profitable.

More than 25 entities have already been involved in the center which, ensures the company“will collaborate to advance towards the agricultural industry of the future”. In the list of companies that are part of the project are AGQ Labs, Agromillora, Azud, Metos or Teyme Group.

The facilities also have the collaboration of the Parla City Council. In fact, the mayor of the town attended his debut, in addition to the rector of the Polytechnic University of Madrid, the US ambassador and state and regional authorities. Also representatives of the multinational itself, including the global president of the Agriculture and Turf Division.

John Deere ups the ante for autonomous tractors: remote control from the smartphone and intelligent detection of obstacles

The center will also extend to the field of startups, research and education. John Deere and the UPM have agreed in fact to create the John Deere Chair of Business to channel training, doctoral and research scholarships and outreach activities. Beyond the interest that the business or research fabric of the country may have, if the company has decided to bet on Spain it is the result, to a large extent, of own characteristics that has the country and its countryside.

“Spain has been selected for various reasons. In the first place, due to the importance of the agri-food sector and, especially, the importance of our country in the world market for high-value crops”, underlines the company of Illinois, before recalling the Spanish muscle in the production of wine, fruit, horticulture or woody crops, in addition to the weight of AgroTech.

This cocktail of factors made Deere opt for the facilities it has in Parla for its innovation center. The firm is not a newcomer to Spain. Takes in Parla for years: in 2009 it inaugurated its complexof 60,000 square meters and which houses the facilities of the John Deere Ibérica Commercial Unit, as well as the financial arm of the company.

“With an investment equivalent to 10 million euros, the innovation center will coexist with the headquarters of John Deere Ibérica and will specifically occupy the entire ground floor of the complex, more than 50% of the built area, which is equivalent to about 3,500 square meters” , precise.

For its work, the facilities have more than four hectares of arable land that will serve as a “testing field” and where, for example, vineyard varieties, fruit and vegetable crops, olive groves, almond and pistachio trees have been planted. All with the purpose of testing with the technologies developed in the center itself. and move towards a more efficient field.

Cover image: Polytechnic University of Madrid

If I raised my head, John Deere You’d be hard-pressed to recognize the company he founded in Illinois 185 years…

If I raised my head, John Deere You’d be hard-pressed to recognize the company he founded in Illinois 185 years…

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