I’ve been doing a daily podcast for three years. This is what I wish I knew before I started

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In the summer of 2019 I decided to start a daily podcast about Apple. Without much idea, with more motivation than aim, but then I started with him in September.

In these three years it is usual that Infinite Loop be number 1 in the technology ranking of Apple Podcasts, although it is a tricky metric: Apple’s platform is a favorable place for podcasts about ditto to be overrepresented. I’m not as handsome as Apple Podcasts suggests, and maybe not as ugly as Spotify suggests, for exactly the opposite reasons. Context is important.

Three years ago I didn’t know much about this and now I only know two or three, but I would like to share them with you, aspiring podcasterso that your disembarkation is easier than mine.

An authentic passion as the theme of the podcast

Genuine passions are those that stand the test of time. In the online age, many of us oscillate between becoming obsessed with something and losing all interest a few months later.

For something long-term oriented it is better to make sure that we will not tire of the topic. So it is advisable something that has been part of us for a long time.

Bonuses: the higher level of concretion your theme reaches, the more faithful the niche you access will be. Talking about technology, movies or video games in general can be fantastic, but you will have a lot of competition and less chance to differentiate yourself. Talk about watches for sports, about soundtracks or of video games for nintendo switch, on the other hand, are such specific issues that many of those interested in them will want to listen to you yes or yes. They will assume fewer listeners, but they will be much more faithful and they will identify much more with you.

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Define the periodicity…

I jumped into the pool of doing it daily for two reasons. The first is that he had a certain background in podcasting, although never as host. The second is that covering Apple made it easier: no other company in the world commands a consistent level of interest comparable to Apple.

Being too ambitious in the periodicity of a podcast can be the first step towards premature abandonment

As usual, doing it weekly or fortnightly is more recommended, at least in a first phase. a monthly one? It is also suitable, although they will necessarily have to be longer and deeper. Nobody understands a monthly soliloquy of only ten minutes, nor does a daily four-hour soliloquy seem feasible. Again, the context. When in doubt, my recommendation is to be conservative. There will be time to step on the accelerator. Sprinting too soon often ends in satiation.

Bonuses: my idea from the beginning was to become part of the routine of the people who decided to listen to me. My promise is that you will be able to listen to me every day at 7 in the morning, from Monday to Friday. Be it January or be it August. Come rain or snow. I’ll be there. Without a time frame to take advantage of, it is more difficult for them to take you into account.

…and the duration

Depending on the chosen periodicity, there will be a recommended extension. The higher the frequency, the shorter the duration. Daily: up to twenty minutes. Weekly: between half an hour and an hour. Fortnightly: between one and two hours. Monthly: between one and three hours.

They are approximate values, not something to be engraved in stone. And equally, one can be wrong. A few years ago a daily podcast was a strange thing, almost an excess, and over time they have normalized. We must also take into account the theme, whether or not we depend on current affairs or to what extent we are prepared to stretch the theme.

Alone or accompanied

A podcast in company will always give more play, especially if we have previous chemistry with the other person; It will require a little less preparation and will be more entertaining. On the contrary, being a thing of two will imply more risks of delays and absences.

Loneliness increases the difficulty of getting work done, but it also allows us not to depend on anyone for it

The alternative is a interview podcast. They work very well, although that depends on the quality of the interviewee, on the number of interesting stories they have to tell. Finding these interesting people can be difficult for someone starting from scratch, or almost. Growing your audience by interviewing anonymous profiles is also a major challenge.

What I would advise against unless you are very clear about what is desirable is a crowd around a table. It’s hard for the listener to keep track of who’s talking in a purely acoustic format, they tend to step on each other… It’s confusing and usually there’s more to add, especially if the whole episode is a conversation between everyone, in instead of separate and well-structured sections where it is clear who is the protagonist or who is involved.

Brand

In Xataka perhaps we are not here to give lessons, but short and specific names are better remembered than mixtures of generalities. Also those who play intelligently with their context or theme.

A good example is that of office ladiesthe podcast of two of the members of the series office. Extra 10 points if it doesn’t contain the word “podcast” in the name or if nothing ending in “cast” fits either. And important: make it easy to listen and write. One way to grow in podcasting is to earn the recommendations and interventions in other people’s podcasts. With an unintelligible name we will only be dissuading others from looking for us.

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Infrastructure: moderate your enthusiasm

It is commonplace in the podcast to spend three or four hundred euros on equipment at the same time as the launch. I will tell you a secret: almost no one needs to start with an audio interface or microphones of more than one hundred euros each. I have both (the ones that appear in the photo at the top of this article) because I also went through that phase, and precisely I can only recommend you to run away from it.

It is also very tempting to start with something more basic, and a few months later, think that investing in equipment is the only thing we need to grow in number of reproductions. Spoiler: it goes wrong.

Beyond a certain level there will be no appreciable improvement in sound; spending more on gear won’t increase listens

My recommendation as a microphone is the fantastic Audio-Technica ATR2100x-USB, a model that sounds good, is small and light, and has both a USB and XLR connection, in case tomorrow we come up and go for the audio interface . Where I do recommend betting harder than usual is on a good microphone arm, my choice is the Rode PSA1, which costs almost as much as the microphone but is built to last long and in great shape, versus cheaper arms which soon become flimsy and misshapen. This is pure quality. If you don’t want to spend that money on an arm, consider a microphone stand, because the ATR2100x incorporates a tripod that is not recommended for continuous use.

Bonuses: dedicate that money to a professional designing the cover or the sound identity of the podcast, it will transmit professionalism and ability to be distinguished. A microphone that sounds a little better, above a certain level, will hardly be distinguishable.

The software

Can you and do you want to pay for the best solution for the podcaster? choose hindenburg. The perfect mix between simplicity and versatility. Do you want to anchor yourself in something free, at least for now? go for Audacity. Do you want to face a hellish fight against echo and an absurd interface that was dropped from tools for podcasters for no apparent reason? Then GarageBand, standard on every Mac, is ideal.

Beyond the joke, the first two options are the natural ones, let’s say. And if you are going to do interviews or record together with another person remotely, take a look at Zencastr.

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The script

Improvising is not good for everyone, and it is usually noticeable. Worse. Circular conversations, loss of focus, topics that are finished without being resolved… For a long time, and sometimes I still do, my scripts are the complete text that I will later read. It takes practice and awareness to not feel like you’re reading it, but it’s my way of making sure I’m getting to the point and not rambling or drawing a blank.

Improvising from a title often goes wrong. At a minimum, list in some detail the points you want to touch on

What I usually do now, with much more practice than before, is to just list the key points of what I want to talk about, and slightly improvise each of those points, with the ideas that I have previously thought of. Starting without planning what we will say beyond a headline usually goes wrong.

To write them I use UlyssesI really like the way it handles writing goals and the information it provides, though any notebook will do.

The expectations

Nobody with less than fifteen diopters creates a podcast to get rich or famous. If those are your goals, YouTube, Instagram, TikTok or Twitch are much better tools. A podcast allows you to create and consolidate a healthy community that shares the same passion.

Only the passage of time, the talent and the work that one is willing to do will end up dictating how far that creation goes. For me it is something pleasant that also helps me to maintain a habit of creation, as well as to transmit ideas, share knowledgeget it back thanks to the emails of the listeners and in short have a constant learning.

In the summer of 2019 I decided to start a daily podcast about Apple. Without much idea, with more motivation…

In the summer of 2019 I decided to start a daily podcast about Apple. Without much idea, with more motivation…

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