“It’s 20% more expensive”

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The delivery It has become an everyday thing. Applications like Glovo, Just Eat or Uber Eats, among others, allow you to receive food (or virtually anything) at home with just a few taps on your mobile. It’s easy, it’s fast, it’s controversial (also) and it’s significantly more expensive to order food at home as has been done all his life: by calling the restaurant by phone.

This is not something new and personally, I don’t think we will reveal anything to anyone. The price of the same product on these platforms is higher than the price marked on the menu for a simple reason: delivery apps charge a commissiona commission that achieves up to 40% in some cases and that, as always, ends up absorbing the client to a greater or lesser extent. In addition to shipping and associated costs, obviously.

The commission charged by delivery apps is usually absorbed by the client

The problem, of course, is that the apps of delivery They are part of everyday life and many times we tend not to remember that the restaurant that we like so much has delivery service. It may have its conditions (amount greater than 20 euros, for example), but it allows the restaurant to receive the full payment, keep the delivery men on staff and have more control over orders and prices.

What’s the point? A few days ago I made an Uber Eats order to a certain local restaurant. I published the pertinent positive review (all very tasty, really) and now I have received the following response to it. The answer, by the way, has come through the official email from Uber Eats:

The response says the following: "Thank you very much for your review!  We take this opportunity to remind you that in addition to the Uber platform, you can place your order through other channels if they are more interesting to you.  You can order by phone at XXXXXXXXX or by the app [nombre restaurante].  In both cases, the price of the products is 20% cheaper than on other platforms (such as Uber or Just Eat) and in the case of the app we give away an additional 10% on your first order, in addition to other promotions.  Likewise, we thank you for your request, do it by the way you do it.  All the best!" - Names and telephone numbers have been removed from the mail so as not to reveal information about the premises.

Response to the review published by the restaurant. Location information has been removed.

Hey, thanks for ordering through Uber Eats, but don’t order through Uber Eats.

The response to the review, which, by the way, cannot be consulted on Uber Eats, leaves no room for doubt: thanks for the order, but be careful, if you avoid intermediaries it will be cheaper and you can also get your own promotion. Curious, of course, that the restaurant itself encourages you not to use the platform through which you ordered.

The non-revolution of food delivery: how the pandemic has changed everything so that nothing changes

This is not the first time it has happened to me. Just as many days ago I ordered from a local pizzeria and when the delivery man arrived (from the establishment, by the way, not a rider), he asked me if I had asked for it through any apps to which he replied, after saying yes, that the next time call by phone, which was cheaper. Let’s get rid of doubts with a small sampling of products from local restaurants:

card price

uber eats price

balloon price

fair eat price

four cheese pizza

€9.95

€12.95

€14.70

€11.95

fried rice three delights

€4.08

€4.38

€4.38

€4.38

rack

€12.15

€13.55

€13.55

€13.55

chicken durum

€4.00

€4.50

€4.50

€4.50

sushi assortment

€8.95

€10.85

€10.85

€10.85

It is true that it is a sample of local restaurants that is far from being representative of all Spanish restaurants, but surely the photo doesn’t change too much if you make the same comparison in your city. The reality is that: there is a commission (these platforms live on something) and the extra cost is absorbed by the client.

Uber Eats

In this case, we are talking about an extra cost of 30% in pizza, 7% in rice, 11% in ribs, 12% in durum and 21% in the sushi assortment, to which there would have been add shipping costs and other associated costs. There are an important difference which becomes even more evident if we order several times a week.

According to Hostelería Madrid, which date contracts signed by different Madrid venues with the platforms in 2019, these are the conditions imposed by Uber Eats, Deliveroo, Glovo and Just Eat to the restaurants that use their services:

Contract period

activation rate

commission

cost of bags

uber eats

One year

Nope

30%+VAT

For free

Deliveroo

Undefined

€324+VAT

35%+VAT

For free

Glovo

24 months

€150

40%+VAT

They are paid separately

just eat

Undefined

no fee

30%+VAT

€0.20 for each managed order

For free

As we can see, the business is round for the platforms, although the reality is that restaurants they have protested on more than one occasion for commissions. And there is a problem: the price must rise to cover the commissions, but not so much that the product ceases to be attractive, thus reducing sales and, therefore, the income of the premises.

It makes sense, therefore, that some restaurants are trying to bypass delivery. These, which can be (and are) a huge showcase, are an option, but there are places that have developed their own apps and delivery service. Services that, ultimately, they can control. And there is always the option of seeing the catalog of stores on Glovo and calling the restaurant by phone to place the order, if possible.

The delivery It has become an everyday thing. Applications like Glovo, Just Eat or Uber Eats, among others, allow you…

The delivery It has become an everyday thing. Applications like Glovo, Just Eat or Uber Eats, among others, allow you…

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