Intel will stop using the legendary Pentium and Celeron brands

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After nearly three decades, Intel will abandon the legendary Pentium and Celeron brands for your new processors. So Josh Newman has pointed it out in a statementVP of Intel and general director of mobile platforms of the American company.

Instead of the two recognized brands, Intel will bet on a simpler nomenclature. New entry-level processors from 2023 will use the name of Intel processor. Without additional addition and with a capital P.

Simplifying the Intel brand

Intel Inside

Intel introduced the Pentium brand in 1993 and quickly became one of the most popular names in processors for desktop computers and later laptops. It was not until the arrival of the Intel Core when the company began to use the Pentium for lower ranges. The same did not happen with Celeron, presented in 1998, which from the beginning was considered as a range aimed at lower-priced devices.

“The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs,” Intel said. This means that Intel wants to simplify its catalog, leaving aside the Pentium and Celeron brands and instead focus on Intel Core, Evo and vPro ranges.

Intel has a plan to increase the competitiveness of its photolithography.  And it's already underway

The entry range will no longer be Celeron or Pentium, but a simple Intel Processor marked by the ‘Intel Inside’ logo. There will be no distinction, but simply the Intel name accompanied by a code number that will mark the specific model.

The changes are expected from the new generation of processors that arrive in 2023. Currently the Pentium range is still used in Alder Lake processors, but after 30 years, it is time to leave behind two brands that are already indisputably part of computing history.

Image | Mark Sze

After nearly three decades, Intel will abandon the legendary Pentium and Celeron brands for your new processors. So Josh Newman…

After nearly three decades, Intel will abandon the legendary Pentium and Celeron brands for your new processors. So Josh Newman…

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