in Spain we also exploit nostalgia with the return of ‘Un, dos, tres’

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Last weekend, Disney’s D23 Expo event made it clear that the company is well aware of the potential of its legacy and is not about to let it go. The real-image remake of ‘Pinocchio’ was released, Peter Pan’s was announced and the first images of ‘The Little Mermaid’ were shown. Marcel and Star Wars also pulled plenty of old glories and the news of the weekend was that ‘Indiana Jones 5’ was a thing that, really, existed.

Possibly, the theses that nothing better than a good memory of childhood or adolescence to tickle the box office and audiences have also permeated other countries, and our endearing Spanish television is not going to be less. Since those times when we only had two channels on public television, iconic programs that were consumed week after week by millions of viewers have emerged by the dozen. But perhaps none as long-lived and remembered as ‘One two, three, answer again’.

The contest created and directed by Chicho Ibáñez Serrador was broadcast for the first time in 1972 and had a final phase in 2004. However, his return is not planned on public television that always produced the program, but through digital platforms and social networks. Although the producer has not specified on which specific platforms it could be broadcast, Twitch, YouTube and other networks that allow live broadcasts are the most obvious options. There was already talk of a similar formula for another classic of television contests, ‘Grand Prix’.

A new formula for an old classic

Behind this new project is Alejandro Ibáñez, son of the legendary Chicho and director of Prointel, a production company that is responsible for revitalizing the classic format. Ibáñez affirms that his purpose is “to maintain the spirit of avant-garde and innovation that has always characterized the format, taking it to new digital entertainment media.”

In this way, ‘Un, dos, tres’ ensures survival through new technologies, aware that the format of questions and answers with celebrities (with innumerable details created by the contest itself) continues to work, as various content creators have been demonstrating with quiz programs with influencers on board. Without a doubt, Ibáñez has taken into account the success and repercussion of ideas such as ‘Having studied’ by Rubius.

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Ibáñez can also add the nostalgic component that serves as absolute traction for so many current audiovisual products, and that takes forms such as sequels that have been made to beg (‘Top Gun: Maverick’), recovery of icons from the past (‘Elvis ‘) or new formulas for old programs (‘LOL, if you laugh you lose’). With this panorama, how could we not have a new ‘One, two, three’.

Last weekend, Disney’s D23 Expo event made it clear that the company is well aware of the potential of its…

Last weekend, Disney’s D23 Expo event made it clear that the company is well aware of the potential of its…

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