How Shin Chan, a phenomenon thought by and for Japan, has ended up coming to Switch and PS4 in Europe

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Publisher Neos Corporation and developer Millennium Kitchen have announced that Shin Chan’s vacation video game, ostentatiously titled ‘Shin-chan: Me and the Professor on Summer Vacation – The Endless Seven-Day Journey’, is going to be published outside of Japan, which exceeds the initial intentions of a game that was intended solely for that market. But… how did it happen? Why, in an industry in which hundreds of video games remain unpublished in the West, precisely this one reaches Spain?

Shin Chan’s fame. Shin Chan’s new video game will arrive not only on Nintendo Switch, where it had already been announced, but also on Playstation 4 in August. It won’t be fully localized, but with translated texts and subtitles for dialogue in English, Japanese, German, Spanish, and Portuguese. That already gives us a clue as to which markets this more or less unexpected export is aimed at: for example, the product does not include texts in French.

The original manga series was created in 1992 by Yoshito Usui, which has sold more than 148 million copies worldwide. When the author passed away in 2009, the series went on hiatus, but was re-published a year later by Usui’s team of helpers. However, what gave the character of Shinnosuke Nohara international fame was the corrosive adaptation into a television series.

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TV success. With more than a thousand episodes that have been produced uninterruptedly and continue to this day, the series began to be broadcast in Spain, as has happened with so many other anime phenomena, on regional television (in this case on K3, TVC Internacional, and then progressively ETB1, TVG and TV3). In 2002 he would already make the leap to Cartoon Network. A first full consolidation of Shin Chan’s fame would come with the 2003 theatrical release of the 1997 feature film ‘Shin-chan: In Search of the Lost Balls’.

Its fame at an absolutely national level began in 2005, with Antena 3 acquiring the rights to broadcast it throughout the country, reaching audiences of more than a 20% share and supported by the premiere in 2007 of a new film, ‘Shin -chan: The adults fight back’. With the usual tactic of Atresmedia, which had already been tried in products such as ‘The Simpsons’, Antena 3 broadcast the series every day, until it sold out, and in 2008 its audiences began to drop. By then, Shinnosuke was already part of Spanish pop culture, mainly due to his sarcastic and unpredictable humor and the luck of his dubbing, which related him to another terrible kid from the television anime: ‘Chicho Earthquake’.

The irresistible charm of an incorrigible child. Although the anime version of Shin Chan is clearly aimed at a more childish audience, the character’s manga were not so, which may explain why they never had an overwhelming success in our country. His ugly and even aggressive line was suitably softened for the anime version, although the series maintains the very personal and unconventional visual style of its predecessor.

Shinnosuke’s stories were also, of course, adapted to video games, thirty times since the time of the first Game Boy. Some of them were exported exclusively to the Spanish market, as happened with ‘Aventuras en Cineland’, which demonstrates the support for the character in our country. Apart from that, titles have arrived (always on Nintendo consoles) such as ‘Against the Shock Gahn dolls’, ‘The new adventures for Wii’, ‘Flipa in colors!’, ‘Film adventures!’ and ‘Against the pestas!’.

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This new semi-sandbox game with lots of quizzes and mini-games will take the Nohara family to the Assou region of Kumamoto. There, Shin Chan will be able to explore the area, take photos, fish, and complete small missions for the villagers. A mad scientist will be the trigger for a series of strange phenomena that will have to be investigated while we grow vegetables or earn tips as a DJ.

Publisher Neos Corporation and developer Millennium Kitchen have announced that Shin Chan’s vacation video game, ostentatiously titled ‘Shin-chan: Me and…

Publisher Neos Corporation and developer Millennium Kitchen have announced that Shin Chan’s vacation video game, ostentatiously titled ‘Shin-chan: Me and…

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