his high earnings are a bad example for young people

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The most popular streamers in China make a lot of money. A part of these huge profits comes from the commission that they take for promoting, and even selling directly, products, but another part, the most important for many of them, is obtained of the money that their viewers give them directly. Amounts that can range from a few cents to almost a thousand euros in one go, depending on reports the Wall Street Journal.

And the latter is what the Chinese government does not like, which considers a lack of the country’s values ​​and a danger to its young people that these streamers can earn thousands of euros a day with its live broadcasts. Therefore, the State plans to limit both the daily spending of users in this type of digital payments such as the income that influencers can receive as tips from their viewers. Likewise, they are also considering imposing stricter censorship on the content they share.

According to information compiled by the WSJ, the limit on earnings from tips that the Chinese government plans to set for streamers is $1,570 per day. No information has been released about the cap they want to impose on users.

According to the China Performing Arts Association, the streaming business in the Asian country is around 30,000 million dollars a year and has grown dramatically in recent times. In fact, the China Internet Network Information Center claims that around 70% of Chinese with Internet access consume this type of contentwhich represents an audience of around 700 million people.

Bad example for young people

Apparently, part of the motivation for these restrictions would come from the Chinese government’s concern that young people in that country, seduced by the enormous amount of money streamers earn, prefer to try to become influencers like them instead of developing productive jobs for the State.

China already made another decision of a similar nature a few months ago, when it placed limits on the amount of time minors could play video games.

Likewise, Beijing is also so concerned about the rapid growth of this entertainment market which, for the moment, is much less regulated than other media, such as complaints for fraud, false advertising and sexualized content that you have recently generated.

Image | Higor Hanschen

The most popular streamers in China make a lot of money. A part of these huge profits comes from the…

The most popular streamers in China make a lot of money. A part of these huge profits comes from the…

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