HBO Max includes a random play button, but it poses it differently from Netflix

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We were talking yesterday about how Netflix had been successful with its invention of the ‘Skip Intro’ button to the point that the rest of the platforms had ended up adopting similar ideas almost without exception. Now it is the turn of another idea that Netflix included in its platform: the ‘Play something’ button, which plays a series or movie randomly, related to the tastes that the algorithm has about the user.

HBO Max has launched something similar with a button that is already on the platform (also in Spain): ‘Shuffle’. But with a nuance: HBO Max does not play between all the series and movies in its catalog, but only from a selection that the platform has previously made. In the United States it covers 45 series and movies, but in Spain and other countries it varies according to availability in the catalogue. For example, ‘South Park’ is one of the series chosen in the US, but it is not available in Spain.

Some series of the Spanish version of the platform that we have detected that include the ‘Shuffle’ button, and therefore reproduce random content from that same series are ‘Friends’, ‘Adventure Time’, ‘Larry David’, ‘The Conchords’, ‘Current Stories’, ‘Rick and Morty’, ‘Teen Titans Go!’ , ‘The Big Bang Theory’ or ‘Two and a Half Men’. That is, series without continuity in the episodes, and that can be seen randomly.

Netflix has saved us 195 years of repetitive viewing with a simple button.  In exchange, he has killed an art

With this decision, HBO Max implicitly accepts that its task of recommending content is complicated and, in a certain sense, necessarily destined to fail. HBO Max has given up developing a complex algorithm for examining user tastes like Netflix does, and has content curated by experts. But it doesn’t seem to be enough when it comes to suggesting content that prevents us from leaving the platform, and now (controlled) chance is also an agent to ensure viewer loyalty.

We were talking yesterday about how Netflix had been successful with its invention of the ‘Skip Intro’ button to the…

We were talking yesterday about how Netflix had been successful with its invention of the ‘Skip Intro’ button to the…

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