‘Game of Thrones’ and ‘The Lord of the Rings’

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The death match between ‘Game of Thrones: The House of the Dragon’ and ‘The Lord of the Rings: The Rings of Power’ has an artificial point, since no fan of the fantastic in series format has to choose one and discard the another, but it is undeniable that the proximity of release dates leads us to a kind of production war, both very expensive and ambitious. Can there only be one left? It is not known, but it is clear that both are presenting their weapons.

Tolkien counterprogram. That Prime Video is concerned about the fame, prestige and ambition of ‘Game of Thrones’ seems to be more or less clear with the news that it will premiere its first two episodes at the same time, in addition to certain very particular details in the Schedule. In Spain we will see it on Friday, September 2 at 3 in the morning, after September 1 that they have set in the United States. And with two episodes in one go, which make up for the fact that ‘The House of the Dragon’ will then have been running since August 21.

From there, we will have a weekly chapter (in Spain, every Friday at 6 in the morning) until it reaches its conclusion on October 14. That is to say: instead of coinciding the ends of both series, that of ‘The Lord of the Rings’ will be a week later, since the HBO series ends on October 23. In this way, Prime Video makes sure to drag a good amount of the media attraction that it will have lost in its first weeks, since ‘Game of Thrones’ arrives before.

'The House of the Dragon': everything we know so far about the 'Game of Thrones' prequel on HBO

‘Andor’, to his own. And meanwhile, Disney announced a premiere of three initial episodes of ‘Andor,’ its new series in the ‘Star Wars’ franchise for Disney+, on September 21. That is to say, it arrives with all the cavalry and a good pan of hours to attract attention when its two competitors have almost halfway traveled and there is the possibility of exhaustion of some spectators. And it ends, with weekly episodes, on November 23, when the others are already old news.

Digital counterprogramming. As the halcyon days of streaming fade away and it’s becoming clear that the pie isn’t big enough to feed all platforms, we can predict an upsurge in their tactics to bash the opposition. Until now, there was a tacit non-aggression agreement, but when the losses are astronomical, it is possible that they begin to move release dates to block foreign successes.

In recent times, the most notorious of these clashes was the one that occurred between season 4 of ‘Stranger Things’ and the first of ‘Obi-Wan Kenobi’, which arrived on Netflix and Disney + on the same day, on May 27 . An uncovered war where ‘Star Wars’ was possibly more affected: the reviews were much worse, and Netflix’s strategy of dividing this fourth season into two parts worked, keeping the conversation about its active series longer.

Possibly, the audience results of ‘Game of Thrones: House of the Dragon’ and ‘The Lord of the Rings: The Rings of Power’ will determine if these strategies make sense in times very different from those of linear television, now that we can choose our times and rhythms to watch the series. Does it make sense to preserve, after years of evolution, vices inherited from the analogical era of cathodic fictions?

The death match between ‘Game of Thrones: The House of the Dragon’ and ‘The Lord of the Rings: The Rings…

The death match between ‘Game of Thrones: The House of the Dragon’ and ‘The Lord of the Rings: The Rings…

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