attract new viewers. This is how they are solving it

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Both the prequel to ‘Game of Thrones’ that HBO Max has released and the reformulation of Tolkien’s unadapted gaps that Prime Video has undertaken with its trip to Middle-earth are productions in which their respective owners play a lot. From Amazon’s spending on rights and production to Warner’s need to reinvigorate one of its most powerful franchises: with ‘The Lord of the Rings: The Rings of Power’ and ‘Game of Thrones: House of the Dragon’ both need to guarantee these hits.

They can’t just sit back and wait for the popularity of the original franchises (‘Game of Thrones’, the Peter Jackson movies, the respective source materials) to do all the work for them. These two new series have had to rethink their approaches, and find ways to attract additional audiences. to be profitable. And for this they have used a series of tactics of proven effectiveness like these.

1.- Strict location in space

Both series have decided not to lose their viewers with labyrinthine plots and a multitude of characters, something that both franchises are well served, and have greatly restricted the spatial location of their plots. On the one hand, ‘The House of the Dragon’ stops flying over all of Westeros and beyond, to start under a very strict spatial location: the court of the Targaryens and its surroundings.

'The House of the Dragon' is a compressed and simplified version of 'Game of Thrones'.  And it suits you very well

On the other hand, ‘The Rings of Power’ does broaden the focus to all of Middle-earth and even beyond its borders (reaching more space than previous adaptations of ‘The Lord of the Rings’), but makes the decision to make the global distances very clear. Hence the continuous use of a map so that viewers do not get lost or the curious sequence at the beginning of the story in which all the characters in the series see a foreign body fall from the sky: in this way the distance between the characters is reduced and it is clarified that they are all under a common scenario.

2.- Simplification of the distribution

Both one and the other have significantly reduced the complexity of the cast. Of course in number, but above all in the tangle of their relationships. The clearest example is in the original ‘Game of Thrones’: until well into its first season it was not very clear what the exact relationship between all the characters was, and new ones kept coming to the series. In ‘The House of the Dragon’ it is very clear from the first episode what unites all the members of a much smaller cast.

There are no such clear cast cores in ‘The Rings of Power’, but There is also no sense of a collective character that there was in Peter Jackson’s films., where it was difficult to determine which members of the Company were more important. In the Prime Video series it is understood that Galadriel garners almost all the attention and is the core of the adventure.

3.- Action from the first moment

In that they are clear how to differentiate these two new series. Since Peter Jackson’s movies and the first season of ‘Game of Thrones’, things have changed: for better or worse, Prime Video and HBO are very clear that you have to get to the point. Goodbye to a first season almost without action or an hour to present characters before entering flour. Here is action and death from the first episode of both series to satisfy the respectable who fears falling asleep as soon as there is a dialogue of more than three minutes.

4.- Let the brand be seen

No one can call error: these series are officially part of the respective brands that have given him fame. ‘Game of Thrones’ is one of HBO’s great properties and Amazon has paid a fortune to be able to use the rights to the creation of the title. Both things should be noted and that is why the subject is taken out for a walk whenever possible.

And that is, without a doubt, the great reason for the controversy surrounding ‘The Lord of the Rings’. Fidelity to the original when the series is a champion of the name of the author of the base work is what makes the fandom less tolerant of changes jump like dolls. If the series had been advertised as a new vision of Tolkien and not as an absolutely official and true to the letter adaptation, it would not have encountered so much opposition from certain areas of the fandom.

5.- The power of the prequel

Prequels are not only an effective way to continue a story without worrying about tying up all the loose ends in a chronologically earlier story. Also they are the best way to protect oneself against the overprotective memory of a mythologized story: Going back in time you can evoke what will come later but without having to be very picky about the details, which after all have not yet happened in the fictional chronology.

The prequels also allow viewers to convey that feeling that they can jump on the bandwagon without having to know the previous installment in depth. Nothing that is told will depend on a previous story, because that story has not yet happened, but at the same time, there is a connection that allows you to feel part of a larger story. In ‘The Rings of Power’ we go centuries before, with only a few characters in common with ‘The Lord of the Rings’, and in ‘The House of the Dragon’ we go a few generations back, to the origins of a House that in ‘ Game of Thrones’ had fallen out of favour.

6.- Luxury and ostentation

Parallel to the presence of the action that we talked about a few points above is the ostentation of the media that both series have had. ‘The House of the Dragon’ does it well because the setting also demands it: the Targaryens are living in a time of prosperity and that should be noted in banquets, luxury in the castle and dozens of servants. Which goes hand in hand with a considerable investment in production values ​​that, in general, make the series something more luxurious than the first seasons of ‘Game of Thrones’, more modest in every way.

But who takes the cake here is ‘The Rings of Power’, a series that can even be seen on the cinema screen without its powerful visual finish suffering. Every dollar invested in the series by Amazon is noticeable in special effects, a variety of environments and a spectacular use of natural settings, which in that sense has nothing to envy Peter Jackson’s films.

The rights to 'The Lord of the Rings' are a maze.  And it affects what 'The Rings of Power' can count and not

7.- Remember what made us great

Both series are very clear that they are not new and original products, but that they depend on the brands under which they are sheltered, and they are constantly reminded of this. Neither of the two proposals misses an opportunity to remember that they are part of franchises larger than themselves.: from characters that we had already seen or that go back to ‘Game of Thrones’ or ‘The Lord of the Rings’ to scenarios that we will see transformed by the passage of time. Going through small winks in the form of riddles for fans: the one who plays the most in that sense is ‘The Rings of Power’, which is raising enigmas around the true identities of the villains, and which will possibly be linked to Tolkien’s canon.

Both the prequel to ‘Game of Thrones’ that HBO Max has released and the reformulation of Tolkien’s unadapted gaps that…

Both the prequel to ‘Game of Thrones’ that HBO Max has released and the reformulation of Tolkien’s unadapted gaps that…

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