Apple is working on a subscription program for the iPhone, according to Bloomberg

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Apple is working on a subscription service for iPhone and other hardware products, according to Bloomberg’s Mark Gurman. It would be a program that would allow us to access certain Apple devices in exchange for a monthly fee, as if it were a digital subscription.

There are no details, but this Apple proposal would be similar to others already on the market. We would receive the iPhone (or other device) when we start paying the monthly payment and, after a certain number of months, we could choose whether to keep it or continue paying to receive a current model.

A subscription to access the iPhone

For example, in Spain there is Apple forever, a MediaMarkt plan that works with 13, 19, 25 or 37 installments and that, according to the store, “guarantees the repurchase value of the device.” Once the payments are made, we can choose whether to keep it or receive the latest model and continue paying.

At the moment we do not know when this Apple service will be launched – if it is launched at all – and to which markets it will arrive. In general, some proposals tend to stay within the borders of the United States, as is the case with AppleCardthe company’s financing service and rewards program.

In order to put some context, let us remember that Apple has been focusing on services for six years. The company, which once knew how to sell “tons” of songs and albums on iTunes, in 2015 launched Apple Music, with a catalog of 75 million songs that we access for a monthly fee.

iPhone

But that was not all. Those from Cupertino continued to bet heavily on subscriptions. As of 2020 they launched Apple Arcade, Apple TV+, Apple Fitness+ and Apple One (with its Premium alternative). With this strong commitment to services, Apple’s obvious next move would be to expand hardware subscriptions.

What’s more, As our colleagues at Applesfera point outthis Apple move would be ideal for Countering increasingly long iPhone update periods. Before these smartphones were used for a couple of years, but now they have a useful life of three or four years on average. In this case, consumers could renew more frequently.

Apple One Premium vs Individual vs Family: what they are, differences and how to choose your subscription

In Spain Apple allows Let’s finance our purchases in monthly installments. Will we also have the possibility to access this possible subscription service for devices? We do not know, it only remains to wait to know what path the company will take. An announcement in the coming months could surprise us.

Images | unsplash

Apple is working on a subscription service for iPhone and other hardware products, according to Bloomberg’s Mark Gurman. It would…

Apple is working on a subscription service for iPhone and other hardware products, according to Bloomberg’s Mark Gurman. It would…

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