Apple is finally opening up its ecosystem. The first step has been the simplest: external links

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Apple begins to fulfill the promise of opening its ecosystem. The first move announced by Apple itself, consists of an update of its use policy, where the use of external links has been made more flexible. From now on, “reading applications”, those that allow access to digital content such as Netflix, Spotify or Kindle, may add links to their own websites for subscription management or making payments in their systems.

Until now, in applications like Netflix there was no possibility to create your own account. Netflix could have bet on Apple’s system, but then a 30% commission would be charged. To avoid this, Netflix simply did not put any creation link and only if you already had your own account was it possible to access it. With the new change, these applications will finally be able to link to their own websites to manage payments and in the process avoid the App Store commission.

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Apple begins to fulfill its obligations

With its ‘App Store Review guideline 3.1.3(a), the ability for developers to request the ability to add the external link is added. This means that Apple still reserves the right to cancel the ability to add the link.

Among the types of applications with which this new regulation fits we have the applications of magazines, newspapers, books, audio, music or video.

Apple Interstitial

When offering this external link, Apple explains that it must open in the browser and not in a web view within the application. Neither can data or parameters be passed from the app to the web and finally, It will not be possible to advertise or describe the payment within the app. That is, Apple will allow the link but not any management within the application.

The implementation of this change will be done gradually after the developers request this possibility. The change applies globally, although there is no specific date from which we will start to see it.

Apple’s decision arises as a result of the Fair Trade Commission of Japan, which in September 2021 agreed with Apple on this change. According Apple announced thenthis change would apply in 2022.

The change is in line with the various antitrust cases in which Apple has been affected. Among them that of Epic Games against Apple, where the judge determined that it must allow links to third parties. South Korea is going in the same direction, which made it a law that companies like Google or Apple should allow third-party links. Also the European Union, with the recent Digital Markets Act (DMA) wants to force these companies to open their ecosystem.

Apple begins to fulfill the promise of opening its ecosystem. The first move announced by Apple itself, consists of an…

Apple begins to fulfill the promise of opening its ecosystem. The first move announced by Apple itself, consists of an…

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