Adobe just paid a whopping $20 billion for Figma. He has good reasons for it

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Adobe has announced the acquisition figma for 20,000 million dollars. This platform is well known in the world of design, but Adobe is still an absolute benchmark in this field and that price seems exorbitant for an operation of this type. It is?

Not that much. Already in 2021 Forbes I rated her as the most important startup in the world of design, and placed its valuation at 10,000 million dollars. Figma is to this segment what Google Docs was to word processors and GitHub was to code.

web to power. figma, created a decade ago by Dylan Field and Evan Wallace, had become a benchmark in the field of collaborative design. This platform is very popular in companies around the world, and in fact at Microsoft they use it for the development of Office or Windows. Its focus on web design and work was clear, and Adobe and other rivals were a step behind in those areas.

Don’t compete, buy. That had made Figma a major competitor to Adobe in certain markets. Adobe’s XD family of products was the clear alternative, but the relevance of Figma—which for now maintains a website with a clearly competitive message with that proposal— had grown so much that Adobe seems to have preferred to avoid future problems and ended up acquiring the company.

Figma as part of the Adobe cloud? There are still no decisions about the future in the medium term and in Adobe they affirm that Figma will maintain its autonomy, but it does not seem unreasonable to think that this platform will end up being part of the Adobe Creative Suite services.

And meanwhile, Adobe makes more friends with Microsoft. Precisely that intensive use of Figma solutions at Microsoft may have been one of the factors of the deal: Adobe and the Redmond company have always had a close relationship, and this acquisition will likely further strengthen those ties.

Adobe has announced the acquisition figma for 20,000 million dollars. This platform is well known in the world of design,…

Adobe has announced the acquisition figma for 20,000 million dollars. This platform is well known in the world of design,…

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