a technical marvel that we can never buy

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In January 2021, LG was presented at CES with a unique product: its ‘LG Rollable’, a smartphone with a roll-up screen. He showed it very briefly and raised the beginning of a theoretical trend towards this amazing technology. Now someone has managed to show that device in operation, and we have good news and bad news. The good news: seeing it in action is amazing. The evil ones? We can never buy it.

The LG Rollable was prepared. A few hours ago, on the YouTube channel of the Jeolit ​​Research Institute (according to Google Translate), they published the video in which they did both the unboxing and some first impressions of this model. In that video, the product seemed to be fully prepared to start being sold: the packaging and the mobile itself do not look like prototypes, but rather final versions that a priori could have gone on sale.

Seeing it in action is hypnotic. At minute 3:11 of that video, the really good stuff begins. It is then that with a touch gesture the mobile (originally 6.8 inches) begins to unroll its screen, which allows it to become a small-format tablet with a very respectable 7.4-inch diagonal that allows you to enjoy more and better content. That way of winding and unwinding is almost magical in how well it works, and in just 3-4 seconds an action is completed that is reminiscent of current folding mobiles, but whose mechanics are very different from these.

He didn’t lack anything. This device would have been launched with a Snapdragon 888, 12 GB of RAM and 256 GB of capacity. It also had a 64 Mpixel camera and a 4,500 mAh battery. At that time in 2021 it was certainly competing with high-end mobiles in specifications, and it would probably have had a high price.

But we can’t buy it. Unfortunately in April 2021 LG announced that it was closing its mobile division worldwide. Their proposals, brave and original, did not gel, and the firm preferred to focus (logically) on what worked for them and could make them profitable.

But roll-up screens survive. That device may not have made it to the market, but the idea has not fallen on deaf ears. LG has applied it to its exclusive —and very expensive— televisions, and although today folding screens are trying to gain a foothold, the OPPO X 2021 has already shown us that other manufacturers could pick up the baton from LG. Among them is also Motorola, by the way, and it will be interesting to see if the option ends up facing the proposals of Samsung or Huawei.

Image | Jeoljit Research Institute

In January 2021, LG was presented at CES with a unique product: its ‘LG Rollable’, a smartphone with a roll-up…

In January 2021, LG was presented at CES with a unique product: its ‘LG Rollable’, a smartphone with a roll-up…

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